A Strange Reason to Avoid TOO MUCH Muscle Mass


I remember the first time I entered a commercial gym.

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The year was 1987.

I felt super uncomfortable as I entered the gym, but NOT because the people were much stronger than me…

  • It was the weird clothing.
  • The grunting.
  • The way the guys would walk with their chest puffed out.

It had me a little worried.

1987 nagel painting

Had to throw in a Nagel print since we are talking about 1987.

I immediately loved training…

I just couldn’t relate to ANY of the people that filled my gym.

I was a collector of New Wave import records and spent my time going to concerts or alternative “Bat Cave” dance clubs.

To give you an idea…

This is what I looked like just six MONTHS before my 1st gym session.

Rusty Moore 1987

(This was taken at the age of 17 in 1987. I’m on the far right standing next to my girlfriend at the time.)

The 80’s… you had to be there 🙂

What I’m saying is, I began working out to get in shape.

I didn’t want to become a meathead…

In 1987, many of the main bodybuilder guys still were rocking pervy mustaches.

bad bodybuilder style


I look like the keyboard player of a Eurowave band, and I’m lifting weights with muscular guys who look like they shouldn’t be allowed around small children.

I’m kind of joking… but did you look at that magazine cover?


The point is that the gym & personal training crowd is always a bit behind the general population and doesn’t understand what most people are after.

  • Most people don’t want to get as huge as possible.
  • Most people don’t want to wear scuzzy tank tops.
  • Most people don’t want to grow a furry little mustache.

A lot of personal trainers get influenced by their surroundings.

They go into training with the right idea, but after a few years they are fully sucked into the bizarre gym culture.

Small tank tops become smaller… weights get dropped… lots more grunting and unnecessary use of chalk.

If you are at this point?

We may have lost you for a decade or two.

Let me explain…

I’m guessing a good 50% of men and women who train regularly get sucked into this bizarro gym world for about 10-20 years.

There are early warning signs that this is about to happen.

“Leg day” memes are a bad sign.

If I see someone post a meme like this on Facebook?

leg day meme

I’m close to losing them.

This is Stage 1 of the brainwashing.

Excessive use of fitness memes ALWAYS worry me.

They seem harmless at first.

strong is the new skinny

…but more times than not, this person becomes way too focused on gym culture.

In other words…

The “cheese out” a bit and sacrifice the stuff they makes them cool and unique in order to be fit.

Adding too much muscle creates a generic look.

When someone stays slim and lean while gaining strength, to me it makes them appear more sophisticated.

Gal Gadot is a prime example.

She trains almost every day, but focuses getting strong without bulking up.

This allows her to look fantastic and stylish as well as being strong.

I was pumped when they chose her for Wonder Woman.

I believe that more women want this sort of balance, instead of looking like a CrossFit Games competitor.

Alexander Skarsgård is another great example… he has regular muscle size, with great definition.

Slim and tight physiques like his and Gal Gadot’s age better than more muscular physiques.

Massive muscles sag over time.

A big argument for keeping a slim and tight physique is to fight the effects of gravity as you age.

slim and tight physique visual impact fitness

My courses are aimed at keeping size down, while increasing strength and density of the muscles.

Gal Gadot is 33 and is the perfect size for her frame.

Alexander Skarsgård gained muscle for Tarzan, but is almost back to his regular “True Blood” size.


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For 15 years I've helped fashion models get lean for photoshoots. Use my plan to Lose 5-10 pounds of PURE body fat in 14 days.

Keep your fitness classy and less “saggy” 🙂


-Rusty Moore

As a former fitness coach to fashion models, I can teach you how to increase muscle definition without adding size.

Click Here to check out my premium courses.