Visual Impact Courses

The Visual Impact Fitness™ courses are based on workout principles I have used to train fashion models:

The result is a slim, sleek and sophisticated physique that isn’t excessively muscular or bulky.

Visual Impact Fat Loss Boost Diet

Lose 6 months of flab in only 14 days. I’ve perfected a special “photoshoot ready” diet plan that I’ve used for 15 years to help fashion models lose 5-10 pounds of PURE body fat in 14 days.

This isn’t just for fashion models, it has NEVER failed to work, and it can be repeated if you have more than 10 pounds to lose.

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Visual Impact Ageless

Get Fit, Strong & Lean at the Age of 35 and beyond… Without hormone therapy, harmful drugs, or following a workout program designed by a 20-year-old Instagram model.

This is the program I’m currently doing in 2023.

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Visual Impact Kettlebells (Home Workout Program)

*Filmed in Costa Rica* How to torch calories and get lean and toned with just ONE single kettlebell.

Our workout, plus the unique design of the kettlebell, allows you to build and shape the Glutes without bulking up your thighs.

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Visual Impact for Women

Visual Impact Women Course

Getting BULKY from weight training is a concern for women, yet many personal trainers IGNORE this concern.

Here’s how to lift weights and get lean, while still looking feminine.

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Visual Impact Muscle Building

low fat to improve insulin sensitivity

Gaining untargeted muscle is easy and OVER-RATED. The standard advice for gaining muscle is to concentrate on the “Big 3″ lifts.

The problem with this advice is that it often creates an unbalanced physique. Here’s what to do instead.

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Visual Impact Cardio

low fat to improve insulin sensitivity

Recent studies have shown that the “Afterburn Effect” of intense exercise is LESS than we have been led to believe.

Done properly, cardio helps you get as lean as you desire. Here’s how to get the greatest fat burning effects from cardio.

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High Carb Fat Loss

Your body RARELY stores carbs as body fat to any significant degree. Almost ALL of the fat you see on your body comes from the FATS you eat.

We have been tricked into believing that carbs are the reason so many people are struggling with excess body fat. Here’s the solution.

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About this site…

My name is Rusty Moore I’ve been a full-time fitness author and trainer for well over a decade.

My journey started in 2003.

I spent 4 years (2003 – 2007) drafting a book on how to increase muscle tone without adding excess size.

Instead of publishing this book, I shared this info for free on a blog that I launched in 2007, called Fitness Black Book.

My blog went viral shortly after it launched.

Beginning in 2007, I became a fitness advisor to male and female fashion models.

My first client was a runway model in New York.

Within a few months, I was coaching about a dozen male and female Runway Models through email and Skype.

My experience in training Fashion & Runway Models gives me a unique perspective when it comes to lifting weights.

My protocols create a tight, slim and sleek physique.

This is the perfect build for fitting into stylish clothing (kind of like men and women in James Bond films). 

All of the Visual Impact Fitness articles and courses are geared toward this slim and fit look.


-Rusty Moore

Popular articles…

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A Yacht Bod is a slim and defined physique that isn’t overly muscular. It’s a sophisticated physique that looks equally stunning in dress clothes or a swimsuit.

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